7.6 A Simple Recipe for Happiness

Food trucks represent a unique dining option that encompasses elements such as culinary innovation, small business entrepreneurship, and cultural diversity. Grounded in the self-determination theory, this research aimed to examine a framework of ethnic food truck visitors' satisfaction using symmetric and asymmetric approaches. Drawing from a sample of 416 online respondents, the symmetric analysis revealed that brand image mediated the relationship between the quality concepts (food quality and delivery quality) and satisfaction. In addition, destination image mediated the relationship between authenticity concepts (food authenticity and atmosphere authenticity) and satisfaction. Cuisine type partially moderated the structural model consisting of quality, image, and satisfaction. Through an asymmetric approach, the study identified configurations predicting high and low satisfaction, highlighting the combined effects of multiple ingredients. These insights provide valuable theoretical and managerial implications for understanding customer satisfaction within the food truck industry. 

This research focuses on the concept of gymtimidation by seeking to ascertain what might make a participant at the fitness center gymtimidation-resistant if not gymtimidation-proof. It further explores the possibility of AI technology as a solution to the problems germane to gymtimidation. In this regard, AI trainers can reduce anxiety and help user-confidence thanks to a reduced social presence along with access to expert knowledge about both exercise and diet. Five forms of value (functional, economic, social, emotional, and hedonic) were tested regarding an individual's propensity to resist gymtimidation. A sample of 250 consumers in the United States provided feedback on a questionnaire that facilitated tests of reliability and validity of the key constructs and structural equation modeling that tested nine hypotheses germane to gymtimidation. Five of the nine hypotheses were supported. 

Brand equity within sports has been a topic of great magnitude since the conception of the term. Many different varieties of scholarly studies have taken place to see the many different types of impact brand equity can have upon a sports organization, athlete, or perhaps a sponsor of a club or organization. This study aims to create a systematic review of data studied over 23 years regarding brand equity within sports organizations, alongside a directional path for future studies of this topic. An analysis of the literature (1995-2023) was conducted using EBSCOhost with the following search criteria: (1) brand equity; (2) sports; 575 initial search results were produced. After reducing the search to full-text, peer-reviewed, quantitative, academic journals, in English 77 results remained. The statistical effects brand equity has on consumer behavior, brand loyalty, and the competitive advantages that are provided will be extracted from the studies.

This paper compares online reviews on Yelp and TripAdvisor for the Nixon Presidential Library. Overall ratings are compared between the two review sites to determine the consistency between them. In addition, a sentiment analysis is performed on the reviews on each site and compared for consistency between nouns and adjectives regarding positive, neutral, and negative sentiments. The methods for the sentiment analysis include Vader, BERT, and RoBERTa. The results are mixed between the ratings and the sentiment analysis, underscoring the importance of comparing multiple review sites for getting customer feedback and analyzing customer insights. The study limitations are discussed and suggestions are provided for future research. 

Despite its origins as a predominantly European motorsport, Formula 1 (F1) has a long and intricate history in the United States (US). Ultimately, we seek to investigate sports tourism and the spectator experience of a family attending the US Grand Prix hosted at the Circuit of the Americas in Austin, Texas by employing mobile phone visual ethnography.